American Vintage, a hard iced tea brand under LABATT, approached AXION Promotions to create the perfect item that represents their old-school values, biker culture and vintage vibes. The solution? A classic Low Rider Bicycle that looks and feels like an old-school Harley Davidson motorcycle! The Low Rider Bicycle was uniquely customized from scratch and seamlessly came together from start to finish.
American Vintage’s Low Rider Bicycles were to be used for an online giveaway to bring awareness to their brand. The idea of this campaign was picked up by other brands from Labatt, including Tempo. Tempo was so inspired by American Vintage’s Low Rider Bicycle, that they also requested AXION Promotions to build a beach cruiser to represent their brand.