Behavior approached AXION Promotions to launch the Purple Fiber: Glow in the Dark initiative and bring awareness to Telus’s high-speed fiber optic internet service. This project was displayed at several parks in a lower mainland and the goal was to showcase purple sustainable lights that illuminate during the evening evening hours.
AXION Promotions made fiber-like garden lights that lit up with the help of sustainable, miniature solar-powered panels, while using Telus’s purple brand colour. The lights came right after sunset and stayed on until sun up when the charging cycle restarted.